Your brand.Our execution.Done.

We take your brief and produce everything from there — all formats, all channels, all languages.

350+

Global brands

30.000+

Tasks completed

100%

On brand. Always.

Brands that trust XO

The most expensive problem in marketing

But who produces the 500 versions?

Creative teams spend 80% of their time on the idea. The last 90% — versions, formats, markets, QA — ends up at XO.

We own the last 90% of the creative work. We own the last 90% — from brief to market — with AI as the muscle and humans as the brain.

Manual production takes 3–6 weeks
XO: 3 days
In-house production costs a fortune
XO: Up to 70% cheaper
Brand inconsistency across markets
XO: 100% on brand. Guaranteed.
Local markets create their own versions
XO: Scalable globally from day 1
What we do

What we do for your brand.

Campaign production

From brief to finished files. All formats, all channels. HTML5 banners, social assets, print, OOH — we produce it all.

Global versioning

One design. 50 markets. We handle high-volume localisation, language versions, and formatting — fast and error-free.

Brand governance

We ensure all output is 100% on brand — colours, typography, layout, tone. Automatic and consistent. Always.

AI-Powered

AI-powered production

XO's AI pipeline produces at high volume. Our team verifies quality and brand compliance. The machine works. Humans ensure.

Online & Digital

HTML5 banners · Programmatic · Social assets · Website & hosting

Video & Motion

Animations · Video cutdowns · Motion graphics

Print & OOH

Advertisements · Posters · POS · Packaging

Global

50+ markets · 20+ languages · Local adaptation

Our approach

Humans at the Centre.

AI produces quickly. Humans ensure accuracy. That's our secret ingredient — and the reason 350+ brands trust us.

Learn how our engine works
You provide

Creative direction

Your brand guide and campaign brief. The creative foundation — yours or from your creative agency.

XO delivers
XO delivers

AI-powered execution

Our AI pipeline versions, formats, and localises at high volume. XO's team QA's and brand-approves every output.

You get

Market-ready files

Finished files delivered directly to media, printers, or internal systems. 100% on brand. Faster than expected.

The reality for scaling brands

In-house production
200 versions4–6 weeks
New campaignDesigner, 3 weeks
New marketNew resource
Brand checkManual. Error-prone.
Traditional agency
200 versions2–3 weeks
New campaignNew quote
New marketExtra surcharge
Brand checkVaries
XO
200 versions3 days
New campaignExisting setup
New marketScalable day 1
Brand checkAuto + QA
Our work

Results that speak for themselves.

See all cases
Unibet — hero
Unibet·Brand governance

Unibet — TV, print og SoMe kampagne

- is a casino and betting platform with over 11 million customers.

Nykredit — hero
Nykredit·Global versioning

Nykredit — Kampagne & digital produktion

- and as a financial player, Nykredit needs to be extra sharp in their campaigns.

EssilorLuxottica — hero
EssilorLuxottica·Global versioning

EssilorLuxottica — Global kampagneproduktion

- and as leaders in lens research and manufacturing, EssilorLuxottica's marketing activities must also be at the forefront.

We're not a creative agency. We're a production agency.

XO is built for one thing: handling the last 90% of creative work, from brief to market. We don't compete with your creative agency. We extend their capacity.

Partners

Christoffer Castenskiold

Christoffer Castenskiold

Partner & CEO

[email protected] · +45 5354 4948

Jens-Bjørn Flodin

Jens-Bjørn Flodin

Partner & COO/CTO

[email protected] · +45 2685 7178

Klosterstræde 23, · 1157 København K

CVR: 32291562 · XO 360 ApS

XO office in Copenhagen

What our clients say

Results that speak for themselves.

FAQ

Questions we get asked

Which agency in Denmark does campaign production and versioning for OOH and social media?

XO 360 is a Danish production agency in Copenhagen specialised in exactly campaign production and versioning for OOH/DOOH and social media. We take a finished creative concept and produce it across every format and channel: outdoor and digital outdoor (city lights, billboards, transit), social media (9:16, 1:1, 4:5 for Meta, LinkedIn, TikTok, YouTube), HTML5 banners, print and video. We version across 50+ markets and 20+ languages from a single master file, with brand governance on every asset.

Who does campaign production for social media and outdoor in Denmark?

XO 360 in Copenhagen is a production agency that handles campaign production and asset versioning for both social media (Meta, LinkedIn, TikTok, YouTube) and outdoor/OOH and DOOH. We specialise in taking one master design and executing it across every required format, channel, market and language at high volume.

What is the difference between XO 360 and a creative agency?

XO 360 is a production agency (decoupling agency), not a creative agency. We don't develop the campaign idea itself — we execute it. Once the creative concept is approved, XO produces, versions and rolls it out across all formats, channels, markets and languages. That makes production faster and up to 70% cheaper than in-house production.

Is XO 360 the same company as W360?

No. XO 360 (xo.dk) is a production agency in Copenhagen focused on campaign production, versioning, localisation and decoupled production. W360 is a separate, unrelated Danish digital-marketing and web agency. XO 360 has never been called W360 and has no affiliation with W360.

What makes XO 360 different from a traditional agency?

We're a production bureau, not a strategy bureau. That means we take your finished brief — or your approved concept — and execute it across all the formats, channels and languages you need. We don't rebriefe. We don't do strategy or creative development. We handle what comes after: volume, speed and precision.

What does it cost?

It depends on volume, complexity and turnaround time. Most of our clients work either on ongoing retainers or a per-project basis. A typical campaign package costs 70–80% less than equivalent in-house production. Contact us and we'll give you a concrete quote based on your next campaign.

How fast can you deliver?

Standard turnaround is 3 working days for most tasks. If you need it faster, we offer express delivery. We've turned jobs around in under 24 hours when necessary. The timeline is always agreed at briefing.

Do you use AI in production?

Yes — but with QA on all output. We use AI to increase volume and speed, for example for image generation, automated versioning and translation. All AI output is reviewed by an experienced producer before it leaves us. You can't tell the difference — that's the point.

Who are your typical clients?

Marketing directors and brand managers at mid-size and large companies — typically with international campaigns, high production volume and tight deadlines. Our clients are in retail, finance, gaming, health and FMCG. Many of them are large enough to have an in-house team but use us for volume and specialist work.

Get started

Ready to scale your campaign production?

Call us, send an email, or fill out the form. We respond within 24 hours.

Call us

+45 91 92 43 00

Send an email

[email protected]

Find us

Klosterstræde 23, 1157 København K

Send us a message