Reach new markets with language versioning

72% buy more when the message is in their own language

1.

Why language versioning is crucial

Did you know that 72% of consumers are more likely to buy if the message is in their own language? In a world where markets are both international and global, effective communication in your customers' native language is crucial. We specialize in language versioning and localization of all your graphic campaign assets, so you can reach your customers wherever they are in the world. By combining the latest AI tools with professional validation, we ensure high quality in a short time.

2.

Consumer connection

When marketing messages are in local languages, it resonates more deeply with consumers. According to a study by Common Sense Advisory, 72.1% of consumers are more likely to buy a product if the information is in their native language.

3.

Trust and Comfort

Consumers generally trust brands that communicate in their own language more. Research from the International Marketing Review shows that using local languages can increase a brand's credibility and strengthen the emotional connection with customers.

4.

Cultural Relevance and Buying Behavior

  • Cultural Relevance: Content that reflects local culture and language creates better engagement. Campaigns that recognize cultural nuances are more likely to be successful.
  • Buying behavior: According to CSA Research, 56.2% of consumers are willing to buy products from websites that offer information in their native language if the price and quality are the same.

5.

Market Insights, Conclusion and References

Localization is not just about translation, but also about understanding local customs, behaviors and preferences. Companies that are able to adapt their marketing strategies to local languages and cultures often experience increased market share.

Let us help you break down language barriers and achieve higher conversions in new markets.

References:

  • Common Sense Advisory. "Can't Read, Won't Buy: A global overview of language translation and localization."
  • International Marketing Review. "The role of language in global services marketing."
  • CSA Research. "The Localization Industry: The $40 Billion Market."