Creating engaging online ads requires knowledge of communication, good design skills, a sense of flow, and an array of technical skills.

Online banners & SoMe marketing

These are the ads we encounter on the internet and social media.

Online ads are usually smaller banner formats that receive fleeting attention and are subject to kb-limits and playing time restrictions. Creating engaging online ads requires knowledge of communication, good design skills, a sense of flow, and an array of technical skills.

Get in touch to get a quote for online campaign elements.

HTML5 banners

One of the most pervasive types of online ads is the HTML5 banner ad – also known as the display ad.

HTML5 banners are usually animated and sometimes contain interactive elements. They consist of graphics, images, and code (HTML, javascript, and CSS).

Get in touch to get a quote for the production of HTML5 display ads.

Video banners (Rich Media)

A video banner is essentially an HTML5 ad that loads and plays a video. The video serves as a great eye-catcher to capture the attention of the viewer.

We can adapt your existing video (from TV or Social Media) for use in online ads.

Get in touch to receive a quote for video banners.

Homepage takeovers (HPTO)

When a single advertiser acquires most of the ad inventory on a landing page, it is called a homepage takeover. HPTOs usually consist of one or more HTML5 banners and a wallpaper. In the best takeover executions, the different ad units work together to form a whole.

Adnami
Adnami is a purveyor of technology that enables high-impact marketing formats (such as takeovers, top-, or interscrollers) across different media and news sites.

Get in touch to get a quote for takeovers.

Responsive online ad formats adapt to resizing of browser window

Responsive banners

Responsive banners are HTML5 banners that scale to fill an area with variable dimensions. Responsive formats make good use of whatever space is available and look nice, whether on smaller or larger screens.

Get in touch to get a quote for responsive banners.

Social Media

We often create campaign assets for social media like Facebook and Instagram. The most prevalent ad formats on Social Media are

1) Image ads or boosted posts. These consist of an image accompanied by text elements (typically a headline, body copy, and a link).

2) Video formats like Instagram Stories or video posts.

Get in touch to get a quote for SoMe marketing assets.

jpg, png and animated gif

Image ads – jpg, png & gif

Gif is an image format containing a sequence of images (e.g., video or animation). While suitable for memes, the kb-weight quickly exceeds the restrictions imposed on ad formats. There are, however, still media sites that allow gif advertisements.

Jpg or jpeg is a static image format that is still used quite frequently in online advertising. Jpg compression is especially suitable for photos, reducing the size considerably while maintaining quality. Some ad servers require jpg fallback images for HTML5 banners.

Contact us to get a quote for image formats.

Possibilities and limitations

We produce and deliver marketing assets for all types of online media and specifications. We have experience working with most ad servers, including Adform, Google Display Network (GDN), Doubleclick (now Google Ad Manager), and Sizmek. We also know how to work with BannersnackZuuvi, and Adnami.

Sometimes the specs we receive are not as comprehensive as we would Like. Therefore we have gotten accustomed to working with media outlets and agencies to make the most of each ad placement.

Get in touch to learn more about our services or to get a quote for the production of assets for your online marketing campaign.

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